MOLECULAR FUTURES — A VR Day in a Life


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in
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on Tue 24 Nov 2020 — 04:29:24

‘Molecular Futures’ is a VR experience designed with Bernd Hopfengärtner for Evonik’s foresight team. Once immersed, headset on, the visitor is propelled into a ‘day in a life’ of a future person, at home and at work. While discovering the various items that reinterpret familiar daily rituals — washing, communicating, accessing basic infrastructures — our future traveller is given at any time the possibility of swapping scenarios: from ‘Deceptive Calm,’ to ‘Sustainable Paradigm,’ or ‘Digital Champions,’ Evonik’s five future scenarios playfully invite us to try on worlds, and see what massive impact the most minute changes may have, directly from within.

‘Molecular Futures’ is available on the Oculus Store in November 2020.

‘Molecular Futures’ est une expérience de réalité virtuelle conçue avec Bernd Hopfengärtner pour l’équipe de prospective d’Evonik. Une fois immergé, lunettes VR sur la tête, le visiteur est propulsé dans une “journée dans la vie” d’une personne future, à la maison et au travail. Tout en découvrant les différents éléments qui réinterprètent des rituels quotidiens familiers — se laver, communiquer, accéder aux infrastructures de base — notre futur voyageur se voit offrir à tout moment la possibilité de changer de scénario : du “Calme trompeur” (Deceptive Calm) au “Paradigme durable” (Sustainable Paradigm) ou aux “Champions du numérique” (Digital Champions), les cinq scénarios du futur d’Evonik nous invitent à essayer des mondes, et à voir quels impacts les changements les plus infimes peuvent avoir, directement de l’intérieur.

Molecular Futures” sera disponible sur l’Oculus Store en novembre 2020.

Client:
Evonik Industries AG
Creavis, Marl, Germany

Design:
Bernhard Hopfengärtner
N O R M A L S

Project Team:
Evonik Foresight:
Johannes Mahn (Scenario Content)
Björn Theis (Scenario Content)

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