💥 is the sound when a future pops. You peek through the fumes. The place smells like kimchi, and it's packed with curious devices and curiouser characters. A massive 'LAB' sign covers the back wall.

Here we observe, devise, conceive our theories, and test our stories. If they make it, we hyperlink them in the 'Normal Future' — a fictional universe that is our archive, repository, and Wunderkammer fueling every new challenge.

Future Money, Future Problems

Last entry on 
Jun 17 2018

The Price of Appreciation
Feb 15 2015
┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅ┘ḍ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ├┴┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅ┘ḍ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅ┘ḍ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈ┘ḍ┼ḅḆḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ└┘┼ḅ─├┼ḅḆḇ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ┼ḅ└┘┼ḅ├┴┼ḅḆḇ─├┼ḅḆḇḈ├┴┼ḅḆḇḈ┘ḍ┼ḅḆḇḍḎ┼ḅ┘ḍ┼ḅ├┴┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ└┘┼ḅḆḇḍḎ┼ḅḍḎ┼ḅ┴└┼ḅḆ─├┼ḅḆḇḈ─├┼ḅḆḇḈ┴└┼ḅḆḇḈḍḎ┼ḅḆḍḎ
digital superstitions
Future Currencies
Speculative Journalism

Future Cities and Societies

Last entry on 
Aug 10 2021

A fixed, sin­gu­lar idea of the future city is reduc­tive at best and total­i­tar­i­an at worst. Cities can't just be imag­ined as uni­form sky­scraper nurs­eries with ever-smarter infra­struc­ture and mono­rails. So when we look at cities, we don't look at them as life­less shells, but as the prod­ucts of var­i­ous forces: eco­nom­ic, social, polit­i­cal, tech­no­log­i­cal ones. And how these forces shape them on var­i­ous scales.

The Overlay, a Shared Layer of Digital Material

Last entry on 
Feb 05 2016

Look­ing at AR, VR, XR, any other‑R, or even dig­i­tal holog­ra­phy, no mat­ter the medi­um, and no mat­ter the hype, there is an unshak­en urge: to man­i­fest what's not phys­i­cal­ly there (most­ly dig­i­tal imagery) like it's anoth­er lay­er over real­i­ty. It's as if we want­ed mag­ic to become man­i­fest ("mag­ic" is a wide­spread anal­o­gy in this indus­try), only human-made and com­put­er gen­er­at­ed. Now most expe­ri­ences relat­ing to this are soli­tary ones. But let's sus­pend eco­nom­ic fea­si­bil­i­ty, and spec­u­late there comes a cen­tral plat­form where — whether through gog­gles, lens­es, or what­ev­er shines your moon — we end up view­ing a shared dig­i­tal lay­er. One where you can see dig­i­tal cat ears on your friend's head. And oth­ers can too. Or where the "100% organ­ic" label dances around the can of beans. Beau­ty fil­ters, but no phone is need­ed. Cap­tions, like every­thing is a muse­um. Fire­balls you can throw at passers-by. Wayfind­ing sys­tems. Notes you leave for friends, or foes etc. You could call this a 'world-can­vas,' some call it aug­ment­ed real­i­ty, or oth­er names, and it used to be an impor­tant vision for cyber­space. But we just go with 'The Over­lay.' And it leaves new ques­tions open, like: what do peo­ple wear when the dig­i­tal is also a mate­r­i­al? Are there ads every­where? Can you fil­ter things and peo­ple out? How is dig­i­tal, yet land-bound real-estate man­aged? How blur­ry can the lim­it between real and vir­tu­al get? Would it mat­ter? And so on…

Normal, Like a Glitch
Apr 27 2012
ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḍḎḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ┴└ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḍḎḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḍḎḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḍḎḅḆḇḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ┘ḍḅḆ├┴ḅḆḇḈ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞ḅḆ┘ḍḅḆ┴└ḅḆḇḈ├┴ḅḆḇḈḉ┴└ḅḆḇḈḉḍḎḅḆḇḈḎ⁞ḅḆḍḎḅḆ┴└ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ┘ḍḅḆḇḈḎ⁞ḅḆḎ⁞ḅḆ└┘ḅḆḇ├┴ḅḆḇḈḉ├┴ḅḆḇḈḉ└┘ḅḆḇḈḉḎ⁞ḅḆḇḎ⁞
AR
Short Story
The Overlay

N123, Stories of The Normal Future

Last entry on 
Mar 16 2016

A book series com­pil­ing all of the work of N O R M A L S between 2012 and 2013. Every design exper­i­ment and spec­u­la­tive impulse has been curat­ed into a series of 3 paper pub­li­ca­tions. Rather than a crude com­pi­la­tion of nar­ra­tive sin­gle­tons, all of our more-or-less sil­ly ideas about futures are hyper­linked into a cohe­sive world depict­ed into a graph­ic nov­el, along with project doc­u­men­ta­tions and oth­er stories.

DIY Healthcare

Interfacing Anything, Anyone, and Everything

The Stream, a Future Web

Locales of the Normal Future

Last entry on 
Apr 24 2015

Sit­ting on a wall, N°433 slow­ly sips an ultra­vi­t­a­m­i­nat­ed rain­bow juice aug­ment­ed with lit­tle spi­ral­ing clouds. Before her, acres of vir­gin land spread­ing out are pro­gres­sive­ly lev­eled by a myr­i­ad of print­ers dron­ing about. Frenz are run­ning around, impa­tient to final­ly make this lit­tle piece of Cul­ture their own.
— And so, we get to build what we want?
N°73 is already busy plan­ning for the gigan­tic mon­u­ment to him­self he'd always want­ed. — "Ye" — with­out look­ing away from his inter­face. "Well, with­in the lim­its of reason…"
N°433 laughs.
— And what are these lim­its exactly?
 
'Locales of the Nor­mal Future' is a series of world-build­ing work­shops invit­ing design stu­dents to cre­ative­ly role-play res­i­dents in the world of N O R M A L S. 

Speculative Soundtracks

The Future Fishing Training Program