💥 is the sound when a future pops. You peek through the fumes. The place smells like kimchi, and it's packed with curious devices and curiouser characters. A massive 'LAB' sign covers the back wall.

Here we observe, devise, conceive our theories, and test our stories. If they make it, we hyperlink them in the 'Normal Future' — a fictional universe that is our archive, repository, and Wunderkammer fueling every new challenge.

Future Money, Future Problems

Last entry on 
Jun 17 2018

The Price of Appreciation
Feb 15 2015
digital superstitions
Future Currencies
Speculative Journalism

N123, Stories of The Normal Future

Last entry on 
Mar 16 2016

A book series com­pil­ing all of the work of N O R M A L S between 2012 and 2013. Every design exper­i­ment and spec­u­la­tive impulse has been curat­ed into a series of 3 paper pub­li­ca­tions. Rather than a crude com­pi­la­tion of nar­ra­tive sin­gle­tons, all of our more-or-less sil­ly ideas about futures are hyper­linked into a cohe­sive world depict­ed into a graph­ic nov­el, along with project doc­u­men­ta­tions and oth­er stories.

The Stream, a Future Web

Future Cities and Societies

Last entry on 
Aug 10 2021

A fixed, sin­gu­lar idea of the future city is reduc­tive at best and total­i­tar­i­an at worst. Cities can't just be imag­ined as uni­form sky­scraper nurs­eries with ever-smarter infra­struc­ture and mono­rails. So when we look at cities, we don't look at them as life­less shells, but as the prod­ucts of var­i­ous forces: eco­nom­ic, social, polit­i­cal, tech­no­log­i­cal ones. And how these forces shape them on var­i­ous scales.

The Overlay, a Shared Layer of Digital Material

Last entry on 
Feb 05 2016

Look­ing at AR, VR, XR, any other‑R, or even dig­i­tal holog­ra­phy, no mat­ter the medi­um, and no mat­ter the hype, there is an unshak­en urge: to man­i­fest what's not phys­i­cal­ly there (most­ly dig­i­tal imagery) like it's anoth­er lay­er over real­i­ty. It's as if we want­ed mag­ic to become man­i­fest ("mag­ic" is a wide­spread anal­o­gy in this indus­try), only human-made and com­put­er gen­er­at­ed. Now most expe­ri­ences relat­ing to this are soli­tary ones. But let's sus­pend eco­nom­ic fea­si­bil­i­ty, and spec­u­late there comes a cen­tral plat­form where — whether through gog­gles, lens­es, or what­ev­er shines your moon — we end up view­ing a shared dig­i­tal lay­er. One where you can see dig­i­tal cat ears on your friend's head. And oth­ers can too. Or where the "100% organ­ic" label dances around the can of beans. Beau­ty fil­ters, but no phone is need­ed. Cap­tions, like every­thing is a muse­um. Fire­balls you can throw at passers-by. Wayfind­ing sys­tems. Notes you leave for friends, or foes etc. You could call this a 'world-can­vas,' some call it aug­ment­ed real­i­ty, or oth­er names, and it used to be an impor­tant vision for cyber­space. But we just go with 'The Over­lay.' And it leaves new ques­tions open, like: what do peo­ple wear when the dig­i­tal is also a mate­r­i­al? Are there ads every­where? Can you fil­ter things and peo­ple out? How is dig­i­tal, yet land-bound real-estate man­aged? How blur­ry can the lim­it between real and vir­tu­al get? Would it mat­ter? And so on…

Normal, Like a Glitch
Apr 27 2012
Short Story
The Overlay

DIY Healthcare

Interfacing Anything, Anyone, and Everything

Locales of the Normal Future

Last entry on 
Apr 24 2015

Sit­ting on a wall, N°433 slow­ly sips an ultra­vi­t­a­m­i­nat­ed rain­bow juice aug­ment­ed with lit­tle spi­ral­ing clouds. Before her, acres of vir­gin land spread­ing out are pro­gres­sive­ly lev­eled by a myr­i­ad of print­ers dron­ing about. Frenz are run­ning around, impa­tient to final­ly make this lit­tle piece of Cul­ture their own.
— And so, we get to build what we want?
N°73 is already busy plan­ning for the gigan­tic mon­u­ment to him­self he'd always want­ed. — "Ye" — with­out look­ing away from his inter­face. "Well, with­in the lim­its of reason…"
N°433 laughs.
— And what are these lim­its exactly?
'Locales of the Nor­mal Future' is a series of world-build­ing work­shops invit­ing design stu­dents to cre­ative­ly role-play res­i­dents in the world of N O R M A L S. 

Speculative Soundtracks

The Future Fishing Training Program