NFA: NEW FUTURE ARCHETYPES

FArewell robot! Board your flying car and head to Mars. We're making spAce for better ideas. 

New Future Archetypes are like fictional travel destinations that will help you think, explore, and uncover opportunities along the way.

Built on our extensive corpus of scenarios and future visions, each destination reveals a foundational shift from the status quo—providing the friction needed to break away from outdated future clichés and hype. They are designed to be tailored to your needs, and invite you to immerse and act in speculative worlds. We then analyze, select, and adapt discoveries to activate strategies for the present.

Each NFA is a curated 'world in a box' featuring original content:

Sig­nalsNar­ra­tivesDesign Assets
Key Sig­nals & Dri­vers
STEEPL Analy­sis
Bib­li­og­ra­phy		Nar­ra­tive Probes
Short Sto­ries
World­build­ing Documents		3D Objects
Audio­vi­su­al Media
Pro­to­types

NFAs in Organizations: A Framework

▒ Frame­work Overview

6 future-dri­ven mod­ules to stress-test inno­va­tion efforts, and acti­vate strate­gic assets. NFAs are unpar­al­leled for new prod­uct & ser­vice devel­op­ment or policy-making.

3D file loaded!

Start Align­ment Brief Scan & Tailor NFA Mon­i­tors NFA Play­grounds Design Oppor­tu­ni­ties Strate­gic Planning

Free 1h ses­sion
Get intro­duced to NFAs and find out what this frame­work can do for your organization

BOOK A PRESENTATION

Want the full picture?

The NFA Framework: introduction to a selection of New Future Archetypes

DOWNLOAD PDF

BOOK A PRESENTATION

An out of the box innovation sprint + immersive workshop mixing roleplay and SWOT

Innovation patterns that can be developed and adopted Internally

Playful conversations — we curate challenges for you

The Theory Behind NFAs 

In two essays, we go over why NFAs are different, yet urgent and essential in guiding innovation away from its echo chambers. We also showing how we're making design, futures, and strategy *actually* work together. 

FUTURE-BORED PT2
Coming Soon!

adopt a future with our NFA merch