Getting together, throwing some hands in the air, singing along, out of tune, laughing, rubbing elbows — festivals have not only witnessed cultures transform but embodied such transformations. This makes imagining 'future festivals' a rather challenging ask: what are the defining factors of today's major cultural events? How will we adapt to worsening environmental, energetic, political, and economic conditions?
One axiom remains: there will always be cause for convening and celebrating for as long as groups of more than one humans exist. And this is an attempt to envision how.


Coming as a series of animated vignettes, this project is the small, visible tip of a giant iceberg of research, workshops, and consultations that have taken place with an international team of festival workers and cultural experts. Supported by the Canada Arts Council, Future Festivals is a platform that gathers MUTEK (Montreal, CA), imagineNATIVE (Toronto, CA), Mois Multi (Quebec City, CA), MUTEK Mexico (Mexico City, MX), New Forms (Vancouver, CA), NEW NOW (Essen, DE), and Send+Receive (Winnipeg, CA). The whole 18-month cycle of work has been covered in depth by our friends over at HOLO, while yours truly, N O R M A L S, has been digesting this research into future landscapes.
This project takes root in the research group's core themes — sustainability, equity, and technology — and showcases a future festival that acts as a brutal patchwork of visions, each embodying these themes in provocative extrapolations. We designed new infrastructure, and imagined how saving energy would be paramount by, for instance, lowering not only the electrical but also computational cost of the festival, taking inspiration from permacomputing and low-tech. In this future festival, you will find stage speakers / mics that have become giant acoustic megaphones. "Diversity Optimization Gates" — a complex system of gateways, sensors, waiting lines, and quizzes — are meant, just as the name suggests, to maximize the audience's diversity. The audience, as well as the installations, is meant to provide its own energetic contributions, as seen in a self-sustaining VR bicycle activity. Loyal festival-goers can get lifetime passes, which are tattooed tickets, a particularly nice gesture in a precarious economy. And our bar only serves Gyokuro, a fine Japanese tea that is best brewed at room temperature, around 50ºC.
With Special Thanks to Our Partners
Editorial Lead
Alexander Scholz — HOLO
Future Festivals Project Lead
Maurice Jones
Future Festivals Identity Design
Zoé Brunelli