N 1 2 3

A set of 3 publications revisiting the work of N O R M A L S during the years 2012 — 2013, all narratively bound by a graphic novel
10 Feb 2014
FEB 2014

These are the first three issues of N O R M A L S — the books! “What’s that weird black prism?” you might ask. Well. To put it sim­ply: it’s every­thing we’ve done dur­ing the years 2012 to 2013, every lit­tle exper­i­ment, design, app, or piece, that acts as a gate­way to a greater sto­ry­line — may it be spec­u­la­tive com­mu­ni­ca­tion pro­to­colspara­met­ric typog­ra­phy, or even aug­ment­ed real­i­ty appar­el con­nect­ed to one’s online data. From the very begin­ning, our inten­tion with merg­ing antic­i­pa­to­ry writ­ings and fic­tion­al designs was to cast our own web of future explo­rations, where the eco­nom­ic, social, and tech­no­log­i­cal pat­terns emerg­ing today would be brought to their full real­iza­tion. Bye bye venge­ful robot armies and fly­ing cars. Farewell super-heroes and worlds to be saved. Enter 3D print­ed every­thing, post-indus­tri­al­ism, bits, polys, dig­i­tal super­sti­tion, ful­ly auto­mat­ed lux­u­ry anar­chy, mak­er-top­ia, and a per­pet­u­al me-fest. This is a sci-fi reboot, and our own brand of future fiction.

"It looks like books." Well-spot­ted eagle-eye. They are the first three books of the N O R M A L S series, respec­tive­ly titled N O R M A L 0 0 1, 0 0 2, and 0 0 3, or "N 1 2 3" in short. Each is 80 pages long, and fea­tures an episode of a graph­ic nov­el where our designs are put to use by "frenz" — the inhab­i­tants of a future world were peo­ple live on syn­thet­ic trees — as well as back­ground research, com­men­tary and doc­u­men­ta­tion on our var­i­ous projects, writ­ten think­ing, and short-fictions.

After an ini­tial pre-release (cov­ered by an exten­sive inter­view on Cre­ative Appli­ca­tions Net­work) in Decem­ber 2013, this first, lim­it­ed edi­tion of 500 copies was self-fund­ed and inde­pen­dent­ly released on Jan­u­ary 10th 2014.

More on every issue in N 1 2 3