Skip to content
N
O
R
M
A
L
S
N O R M A L S

N O R M A L S

Orig­i­nal design fic­tions & stories

Futures designed to order

Col­lab­o­ra­tive futures & consultancy

  • LAB
  • STUDIO
  • CO-
  • About

Category: The Overlay, a Shared Digital Layer

Look­ing at AR, VR, XR, any other‑R, or even dig­i­tal holog­ra­phy, no mat­ter the medi­um, and no mat­ter the hype, there is an unshak­en urge: to man­i­fest what's not phys­i­cal­ly there (most­ly dig­i­tal imagery) like it's anoth­er lay­er over real­i­ty. It's as if we want­ed mag­ic to become man­i­fest ("mag­ic" is a wide­spread anal­o­gy in this indus­try), only human-made and com­put­er gen­er­at­ed. Now most expe­ri­ences relat­ing to this are soli­tary ones. But let's sus­pend eco­nom­ic fea­si­bil­i­ty, and spec­u­late there comes a cen­tral plat­form where — whether through gog­gles, lens­es, or what­ev­er shines your moon — we end up view­ing a shared dig­i­tal lay­er. One where you can see dig­i­tal cat ears on your friend's head. And oth­ers can too. Or where the "100% organ­ic" label dances around the can of beans. Beau­ty fil­ters, but no phone is need­ed. Cap­tions, like every­thing is a muse­um. Fire­balls you can throw at passers-by. Wayfind­ing sys­tems. Notes you leave for friends, or foes etc. You could call this a 'world-can­vas,' some call it aug­ment­ed real­i­ty, or oth­er names, and it used to be an impor­tant vision for cyber­space. But we just go with 'The Over­lay.' And it leaves new ques­tions open, like: what do peo­ple wear when the dig­i­tal is also a mate­r­i­al? Are there ads every­where? Can you fil­ter things and peo­ple out? How is dig­i­tal, yet land-bound real-estate man­aged? How blur­ry can the lim­it between real and vir­tu­al get? Would it mat­ter? And so on…

A P P A R E L v1.0 — Project Page

A P P A R E L v1.0 — Background and Technicalities

Back­ground infor­ma­tion on the spec­u­la­tive fash­ion project

A P P A R E L v1.0 — Fashioned Out of Digital Fabric

Appar­el v1.0 is an exper­i­men­tal pro­to­type of future AR fashion

A P P A R E L v1.0 — Documentary

Doc­u­men­tary fic­tion depict­ing a future, half-dig­i­tal approach to fashion

Normal, Like Source Code Chic

Short sto­ry for the A P P A R E L project

N O R M A L T Y P E — Specimen Posters

Spec­i­men posters show­cas­ing a dynam­ic and vari­able typeface

N O R M A L T Y P E v1.5.4

New and revised ver­sion of our para­met­ric typeface

A P P A R E L v0.9a

A dynam­ic piece of cloth­ing that is half dig­i­tal and half physical

P O L Y R O T O R v1.1

Exper­i­men­tal vec­tor draw­ing application

N O R M A L T Y P E v1.0

A cus­tom appli­ca­tion of vari­able and para­met­ric typography

Normal, Like a Glitch

Short fic­tion on AR and the val­ue of dig­i­tal­ly native objects

Augmented Futilities #2

AR as a place for objects of a sen­ti­men­tal or sym­bol­ic value

Augmented Futilities #1

Sam­ple from visu­al research on an aug­ment­ed landscape.

  • © N O R M A L S  ノーマルズ  2012
  • Contact
  • Imprint
  • Privacy
  • Twitter
  • Instagram
  • Llinkedin